Swoosh : The Unauthorised Story of Nike and the Men Who Played There

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Nike's rise, fall, and epic comeback

Swoosh is a great read for anyone interested in the history of one of the world's most iconic brands. J b Strasser paints a vivid portrait of Nike, from its scrappy origins to its meteoric rise, dramatic fall, and eventual comeback. What sets Swoosh apart is its behind-the-scenes look at the personalities and power struggles that shaped the company, making it a must-read for business buffs and sneakerheads alike.

Swoosh : The Unauthorised Story of Nike and the Men Who Played There

Regular price $12.28
Unit price
per
ISBN: 9780887306228
Estimated First-hand Retail Price: $35.73
Publisher: Harper Business
Date of Publication: 1993-05-18
Format: Paperback
Related Collections: Business, Sports
Goodreads rating: 4.03
(rated by 300 readers)

Description

The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
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Nike's rise, fall, and epic comeback

Swoosh is a great read for anyone interested in the history of one of the world's most iconic brands. J b Strasser paints a vivid portrait of Nike, from its scrappy origins to its meteoric rise, dramatic fall, and eventual comeback. What sets Swoosh apart is its behind-the-scenes look at the personalities and power struggles that shaped the company, making it a must-read for business buffs and sneakerheads alike.