Special Offer
Buy 3 Preloved Items Below S$10 and Get Another Free
Discount applied automatically when you add them to your cart!
Sale
Strategic Marketing Cases 21st Century Asia
Regular price
$19.90
$9.90
50% off
- Unit price
- / per
50% off
50% off
50% off
47% off
Marketing strategies for Asian businesses.
This book is a must-read for marketers who want to understand the challenges and opportunities of doing business in Asia. It provides real-world case studies from top universities, which offer valuable insights into contemporary marketing problems and strategies. With its rigorous and comprehensive approach, this book will help you gain a deeper understanding of Asian markets and develop effective marketing strategies that can help your business succeed.
Sale
Strategic Marketing Cases 21st Century Asia
Regular price
$19.90
$9.90
50% off
- Unit price
- / per
50% off
50% off
50% off
47% off
ISBN: 9780130276018
Estimated First-hand Retail Price: $121.02
Authors:
John A. Quelch
Publisher: Prentice Hall
Date of Publication: 2000-01-01
Format: Paperback
Goodreads rating: 0.0
(rated by 0 readers)
Description
Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. Studies from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigour, depth, and reach for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Availability
Quantity selected exceeds current stock
Thanks for signing up for restock notifications!
There was an error signing up for restock notifications. Please try again.
Be the first to know when we restock this title!
Notify Me
Adding product to your cart
You may also like
Marketing strategies for Asian businesses.
This book is a must-read for marketers who want to understand the challenges and opportunities of doing business in Asia. It provides real-world case studies from top universities, which offer valuable insights into contemporary marketing problems and strategies. With its rigorous and comprehensive approach, this book will help you gain a deeper understanding of Asian markets and develop effective marketing strategies that can help your business succeed.
You may also like
You may also like
You may also like
Stay in touch and win free books
Enter our giveaways, keep up with our latest sales and events, and receive recommendations direct to your inbox. We'll only send the good stuff, promise!
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.