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New

Shoemaker: The Untold Story of the British Family Firm That Became a Global Brand

by Joe Foster
$10.90
Shoemaker: The Untold Story of the British Family Firm That Became a Global Brand
Shoemaker: The Untold Story of the British Family Firm That Became a Global Brand

From Bolton shoemakers to global sports giants.

If you're into inspiring tales of entrepreneurship and brand building, "Shoemaker" could be a great pick for you. Joe Foster's journey from a humble family firm to establishing Reebok as a global powerhouse is not just a business story; it's a testament to innovation, grit, and the power of chasing a dream against all odds. You'll likely find it gripping if you're intrigued by the struggles and triumphs behind iconic brands.

New

Shoemaker: The Untold Story of the British Family Firm That Became a Global Brand

by Joe Foster
$10.90
ISBN: 9781471194047
Authors: Joe Foster
Publisher: Simon & Schuster UK
Date of Publication: 2021-06-10
Format: Paperback
Related Collections: Business, Economics, History, Biographies & Memoirs
Related Topics: American History, War, Biography Memoir, Pop Culture, Entrepreneurship, Biography, Leadership
Goodreads rating: 4.09
(rated by 454 readers)

Description

The remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton. Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens, where Sig
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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From Bolton shoemakers to global sports giants.

If you're into inspiring tales of entrepreneurship and brand building, "Shoemaker" could be a great pick for you. Joe Foster's journey from a humble family firm to establishing Reebok as a global powerhouse is not just a business story; it's a testament to innovation, grit, and the power of chasing a dream against all odds. You'll likely find it gripping if you're intrigued by the struggles and triumphs behind iconic brands.