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by Susan Strasser
$9.90 $4.90 51% off
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Marketing campaigns that shaped consumer culture.

Recommended for history and marketing enthusiasts. Explores the origins of popular brands like Coca-Cola, Kellogg's, Wrigley's, and Kodak. Provides insight into the creation of mass-produced products and consumer culture.

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by Susan Strasser
$9.90 $4.90 51% off
ISBN: 9780394552927
Estimated First-hand Retail Price: $33.18
Authors: Susan Strasser
Publisher: Pantheon
Date of Publication: 1989-11-05
Format: Hardcover
Related Collections: History, Business, Sociology
Related Topics: Marketing, History, Business, American History
Goodreads rating: 3.63
(rated by 68 readers)

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Description

A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Marketing campaigns that shaped consumer culture.

Recommended for history and marketing enthusiasts. Explores the origins of popular brands like Coca-Cola, Kellogg's, Wrigley's, and Kodak. Provides insight into the creation of mass-produced products and consumer culture.