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Research Methods for Media and Communication

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Navigating media research complexities with clarity.

Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.

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Research Methods for Media and Communication

Regular price $10.90 $5.90 46% off
Unit price
per
ISBN: 9780195560442
Date of Publication: 2008-12-15
Format: Paperback
Related Collections: Sociology, Personal Development, Business
Goodreads rating: 2.0
(rated by 3 readers)

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Description

Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.
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Navigating media research complexities with clarity.

Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.