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Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
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Provocative insights into game-changing marketing strategies.
This book is a must-read for anyone interested in understanding how unconventional marketing tactics can lead to extraordinary success. It takes you on a journey through the stories of ten innovative companies, showcasing how they broke the rules and became industry leaders. From the Grateful Dead's fan-driven branding to Boston Beer Company's triumph over a giant like Anheuser-Busch, these case studies will inspire and challenge your conventional marketing wisdom. Get ready to be immersed in engaging stories and gain invaluable insights into how passion, emotional connection, and long-term vision can revolutionize your marketing strategy.
Sale
Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Regular price
$20.90
$8.90
57% off
- Unit price
- / per
50% off
58% off
57% off
57% off
ISBN: 9780887309052
Publisher: Harper Business
Date of Publication: 1999-02-01
Format: Hardcover
Goodreads rating: 3.73
(rated by 88 readers)
Description
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture—growth and expansion—rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Provocative insights into game-changing marketing strategies.
This book is a must-read for anyone interested in understanding how unconventional marketing tactics can lead to extraordinary success. It takes you on a journey through the stories of ten innovative companies, showcasing how they broke the rules and became industry leaders. From the Grateful Dead's fan-driven branding to Boston Beer Company's triumph over a giant like Anheuser-Busch, these case studies will inspire and challenge your conventional marketing wisdom. Get ready to be immersed in engaging stories and gain invaluable insights into how passion, emotional connection, and long-term vision can revolutionize your marketing strategy.
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