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Power Base Selling (Custom Edition) : Secrets of in Ivy League Street Fighteru

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Winning with political strategies in sales

Power Base Selling is an essential read for salespeople and executives who want to take their selling skills to the next level. Holden offers practical advice and tools to gain control of a sales situation. The book focuses on the politics of selling, teaching readers how to establish the right relationships with powerful people to gain an edge over the competition. Readers will learn how to become competitive salespeople capable of strengthening their position with the customer while weakening the competition.

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Power Base Selling (Custom Edition) : Secrets of in Ivy League Street Fighteru

Regular price $6.90 $3.90 43% off
Unit price
per
ISBN: 9780471582977
Estimated First-hand Retail Price: $23.28
Authors: Jim Holden
Publisher: Wiley
Date of Publication: 1992-08-07
Format: Paperback
Related Collections: Self Help, Personal Development, Business
Goodreads rating: 4.0
(rated by 1 readers)

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"Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers' Power Base."-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division."Jim Holden's book is for serious salespeople and executives who are focused on winning. It provides insights, techniques, and everyday tools to reach the highest possible level of success. The book is most insightful and is a required reading and work tool for enterprise salespeople and executives."-Grant Evans, Vice President, Sales and Marketing Identicator Technology."The Holden Power Base Selling techniques have provided our sales teams with a common language from which to develop and plan strategies and tactics."- Colin Latham, President and CEO, MT&T (Canada)."Power Base Selling is essential. . . . The book is rich with lessons such as how to avoid being defeated by desperate 'end-games,' and how to 'snatch various victories from the jaws of defeat.' The conclusion is a revealing 'self-test.'. . . [Holden's] principles are more applicable today than ever."- Glenn W. Coleman, President, South Africa Branch, Lockheed Martin Overseas Services Corporation.
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Winning with political strategies in sales

Power Base Selling is an essential read for salespeople and executives who want to take their selling skills to the next level. Holden offers practical advice and tools to gain control of a sales situation. The book focuses on the politics of selling, teaching readers how to establish the right relationships with powerful people to gain an edge over the competition. Readers will learn how to become competitive salespeople capable of strengthening their position with the customer while weakening the competition.