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Niche: Why the Market No Longer Favours the Mainstream

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Innovation thrives in well-defined global niches.

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.

New

Niche: Why the Market No Longer Favours the Mainstream

Regular price $34.90
Unit price
per
ISBN: 9780349123004
Authors: James Harkin
Publisher: Abacus Software
Date of Publication: 2012-01-01
Format: Paperback
Goodreads rating: 3.36
(rated by 75 readers)

Description

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
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Innovation thrives in well-defined global niches.

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.