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Appeal: Marketing secrets for quick results.
This book is perfect for anyone looking for a quick and easy guide to the fundamentals of marketing. Peter Spalton provides expert advice on positioning your product, building a marketing plan, creating effective marketing materials, generating interest, and using the latest technology. Readers will appreciate the book's step-by-step approach and practical tips. Overall, Marketing is a must-read for anyone looking to grow their business and reach new customers.
50% off
51% off
43% off
34% off
ISBN: 9780007328116
Estimated First-hand Retail Price: $16.28
Authors:
Peter Spalton
Publisher: Harpercollins Reference Hbacks
Date of Publication: 2010-01-01
Format: Paperback
Related Collections:
Business
Goodreads rating: 3.64
(rated by 78 readers)
Description
The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how / Position your product for a target market / Build a brilliant marketing plan / Create stunning branded marketing materials / Use memorable publicity to build market interest / Take advantage of new technology
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Appeal: Marketing secrets for quick results.
This book is perfect for anyone looking for a quick and easy guide to the fundamentals of marketing. Peter Spalton provides expert advice on positioning your product, building a marketing plan, creating effective marketing materials, generating interest, and using the latest technology. Readers will appreciate the book's step-by-step approach and practical tips. Overall, Marketing is a must-read for anyone looking to grow their business and reach new customers.
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