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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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Maximize conversions with effective landing page strategies.

If your goal is to see a real difference in how visitors interact with your website, "Landing Page Optimization" could be the key to unlocking that potential. Tim Ash gives you a deep dive into the nitty-gritty of improving your landing pages, not just with theory but with practical, actionable steps backed by case studies. Whether you're seasoned in digital marketing or looking to refine your e-commerce strategy, this book has insights that could turn page visitors into paying customers.

Sale

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Regular price $13.90 $7.90 43% off
Unit price
per
ISBN: 9780470610121
Publisher: Sybex
Date of Publication: 2012-04-06
Format: Paperback
Related Collections: Business, Marketing, Technology
Related Topics: Business, Marketing, Technology
Goodreads rating: 3.8
(rated by 64 readers)

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Description

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
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Maximize conversions with effective landing page strategies.

If your goal is to see a real difference in how visitors interact with your website, "Landing Page Optimization" could be the key to unlocking that potential. Tim Ash gives you a deep dive into the nitty-gritty of improving your landing pages, not just with theory but with practical, actionable steps backed by case studies. Whether you're seasoned in digital marketing or looking to refine your e-commerce strategy, this book has insights that could turn page visitors into paying customers.