Decoding KFC China's recipe for unprecedented success.
If you're fascinated by the world of business and want to understand how a fast food chain managed to conquer the Chinese market, "KFC in China: Secret Recipe for Success" is a must-read. This book uncovers the key factors that propelled KFC to become an industry leader in just two decades. It delves into the strategies and competitive advantages that set KFC China apart and provides valuable insights into their journey to becoming a dominant force in the world's fastest-growing economy. Prepare to be inspired and amazed by their unprecedented success story.
ISBN: 9780470823842
Authors:
Warren Liu
Publisher: Wiley
Date of Publication: 2008-09-26
Format: Paperback
Related Topics:
Entrepreneurship,
Management,
Business,
Finance,
Society,
Sociology,
Food,
Food and Drink
Goodreads rating: 3.73
(rated by 48 readers)
Description
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Decoding KFC China's recipe for unprecedented success.
If you're fascinated by the world of business and want to understand how a fast food chain managed to conquer the Chinese market, "KFC in China: Secret Recipe for Success" is a must-read. This book uncovers the key factors that propelled KFC to become an industry leader in just two decades. It delves into the strategies and competitive advantages that set KFC China apart and provides valuable insights into their journey to becoming a dominant force in the world's fastest-growing economy. Prepare to be inspired and amazed by their unprecedented success story.
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