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International Marketing

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Global marketing insights with an Asia-Pacific focus.

If you're delving into the intricacies of international marketing, this text is a trove of contemporary knowledge tailored to the dynamic Asia-Pacific market. Its engaging style translates complex marketing concepts into accessible information, reflecting current trends and competitive strategies that resonate with students and professionals looking to gain a foothold in global commerce.

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International Marketing

Regular price $11.90 $9.90 17% off
Unit price
per
ISBN: 9781742166032
Publisher: Wiley
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Finance, Management, Society
Goodreads rating: 4.0
(rated by 1 readers)

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This text offers timely coverage of economic, financial and marketing issues arising from the changing landscape of the global economy.
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Global marketing insights with an Asia-Pacific focus.

If you're delving into the intricacies of international marketing, this text is a trove of contemporary knowledge tailored to the dynamic Asia-Pacific market. Its engaging style translates complex marketing concepts into accessible information, reflecting current trends and competitive strategies that resonate with students and professionals looking to gain a foothold in global commerce.