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Idol To Icon - The Creation Of Celebrity Brands
Regular price
$7.90
$3.90
51% off
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51% off
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Celebrity brands: How stars become products.
"Idol to Icon" is a must-read for those interested in the making and marketing of celebrity images. Gerrie Lim provides a fascinating exploration of the relationship between personalities and brands, shedding light on the power of public image and how it is carefully crafted and managed. Through interviews with top publicists and managers, Lim offers insightful commentary on the process of transforming stars into products, revealing the public's emotional investment in celebrity culture. Overall, "Idol to Icon" is a compelling and enlightening read for anyone interested in the strange and captivating world of famous personalities.
Sale
Idol To Icon - The Creation Of Celebrity Brands
Regular price
$7.90
$3.90
51% off
- Unit price
- / per
50% off
51% off
43% off
34% off
ISBN: 9789812618016
Authors:
unknown author
Publisher: Marshall Cavendish Trade
Date of Publication: 1900-01-01
Format: Paperback
Goodreads rating: 0.0
(rated by 0 readers)
Description
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Celebrity brands: How stars become products.
"Idol to Icon" is a must-read for those interested in the making and marketing of celebrity images. Gerrie Lim provides a fascinating exploration of the relationship between personalities and brands, shedding light on the power of public image and how it is carefully crafted and managed. Through interviews with top publicists and managers, Lim offers insightful commentary on the process of transforming stars into products, revealing the public's emotional investment in celebrity culture. Overall, "Idol to Icon" is a compelling and enlightening read for anyone interested in the strange and captivating world of famous personalities.
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