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How to Think Like the World's Greatest Marketing Minds
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Marketing genius in a practical and inspiring guide.
Recommendation: This book is a goldmine for anyone searching for the secrets of marketing success. With engaging stories and practical tips, it reveals the strategies and tactics used by the world's greatest marketing minds. Dive into the minds of legendary figures like Martha Stewart and Phil Knight and learn how to think like them. Whether you're an executive, entrepreneur, or simply curious about marketing, this book will inspire and guide you towards unparalleled success in the business world.
Sale
How to Think Like the World's Greatest Marketing Minds
Regular price
$7.90
$3.90
51% off
- Unit price
- / per
50% off
51% off
43% off
34% off
ISBN: 9780071360708
Authors:
Marcia Layton Turner
Publisher: McGraw-Hill
Date of Publication: 2000-10-19
Format: Hardcover
Goodreads rating: 0.0
(rated by 0 readers)
Description
In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Marketing genius in a practical and inspiring guide.
Recommendation: This book is a goldmine for anyone searching for the secrets of marketing success. With engaging stories and practical tips, it reveals the strategies and tactics used by the world's greatest marketing minds. Dive into the minds of legendary figures like Martha Stewart and Phil Knight and learn how to think like them. Whether you're an executive, entrepreneur, or simply curious about marketing, this book will inspire and guide you towards unparalleled success in the business world.
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