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Enduring Passion: The Story of the Mercedes-Benz Brand

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Enduring Passion: The Story of the Mercedes-Benz Brand

Regular price $7.90 $3.90 51% off
Unit price
per
ISBN: 9780470018026
Publisher: Wiley
Date of Publication: 2005-12-06
Format: Hardcover
Related Collections: Business, History, Art
Related Topics: Business, History, Biography
Goodreads rating: 4.4
(rated by 5 readers)

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Description

The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.
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