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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
by
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Dissecting creativity in world-class advertising campaigns.
If ad campaigns dazzle you with their cleverness and creativity, "Creative Advertising" by Mario Pricken can be your muse. This book isn't just a portfolio of glossy ads; it's a deep dive into the minds behind the magic. You get to unpack the strategies and thought processes that make a campaign not just good, but unforgettable. Whether you're honing your own advertising skills or simply appreciate the art, this book offers both inspiration and knowledge.
Sale
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
by
Regular price
$16.90
$8.90
47% off
- Unit price
- / per
31% off
48% off
48% off
47% off
ISBN: 9780500287330
Description
Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Dissecting creativity in world-class advertising campaigns.
If ad campaigns dazzle you with their cleverness and creativity, "Creative Advertising" by Mario Pricken can be your muse. This book isn't just a portfolio of glossy ads; it's a deep dive into the minds behind the magic. You get to unpack the strategies and thought processes that make a campaign not just good, but unforgettable. Whether you're honing your own advertising skills or simply appreciate the art, this book offers both inspiration and knowledge.
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