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Consumer Behavior : Global Edition
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Understand consumer behavior for successful marketing.
This book is a must-read for marketing professionals and students who wish to understand the significance of consumer behavior in developing effective marketing strategies. With a focus on the impact of new media on consumer behavior, the 10th edition of Consumer Behavior by Leon Schiffman is a comprehensive guide that explores the various ways in which the study of consumer behavior helps in developing, planning, and implementing marketing strategies. The book covers a wide range of topics including consumer motivation, attitudes, decision making, and post-purchase behavior. Overall, this book provides an in-depth understanding of how consumer behavior affects marketing decisions and how marketers can utilize this knowledge to their advantage.
Sale
Consumer Behavior : Global Edition
by
Regular price
$23.90
$10.90
54% off
- Unit price
- / per
40% off
57% off
56% off
54% off
ISBN: 9780137006700
Publisher: Pearson Education (US)
Date of Publication: 2009-10-14
Format: Paperback
Goodreads rating: 4.0
(rated by 282 readers)
Description
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.
Author: Leon Schiffman
Format: Paperback
Number of Pages: 600
Publisher: Pearson Education (US)
Publication Date: 14 Oct 2009
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Understand consumer behavior for successful marketing.
This book is a must-read for marketing professionals and students who wish to understand the significance of consumer behavior in developing effective marketing strategies. With a focus on the impact of new media on consumer behavior, the 10th edition of Consumer Behavior by Leon Schiffman is a comprehensive guide that explores the various ways in which the study of consumer behavior helps in developing, planning, and implementing marketing strategies. The book covers a wide range of topics including consumer motivation, attitudes, decision making, and post-purchase behavior. Overall, this book provides an in-depth understanding of how consumer behavior affects marketing decisions and how marketers can utilize this knowledge to their advantage.
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