Advertising tips from legendary Piyush Pandey
Pandeymonium offers a rare glimpse into the mind of Piyush Pandey, one of the most celebrated creative directors in the advertising industry. The book is filled with insightful anecdotes and tips that are sure to inspire both aspiring and seasoned professionals alike. Pandey's approach to advertising is humanistic; he believes in creating campaigns that connect with people on a personal level, using storytelling to bring products to life. If you're interested in advertising or are simply looking for some creative inspiration, you won't be disappointed with Pandeymonium.
ISBN: 9780670088591
Authors:
Piyush Pandey
Publisher: Penguin Books India
Date of Publication: 2015-10-14
Format: Hardcover
Goodreads rating: 3.8
(rated by 1236 readers)
Description
You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Advertising tips from legendary Piyush Pandey
Pandeymonium offers a rare glimpse into the mind of Piyush Pandey, one of the most celebrated creative directors in the advertising industry. The book is filled with insightful anecdotes and tips that are sure to inspire both aspiring and seasoned professionals alike. Pandey's approach to advertising is humanistic; he believes in creating campaigns that connect with people on a personal level, using storytelling to bring products to life. If you're interested in advertising or are simply looking for some creative inspiration, you won't be disappointed with Pandeymonium.
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