Revolutionizing fast food: Ray Kroc's story
"Grinding It Out: The Making of McDonalds" is a fascinating read for anyone interested in the history of the fast food industry. Ray Kroc's tenacity and innovative way of thinking are admirable qualities that shine throughout the book. This book is perfect for those seeking to understand the behind-the-scenes workings of the fast food giant and how it all began.
ISBN: 9780312929879
Authors:
Ray Kroc
Publisher: St. Martin's Paperbacks
Date of Publication: 1992-04-15
Format: Paperback
Goodreads rating: 4.01
(rated by 7720 readers)
Description
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Revolutionizing fast food: Ray Kroc's story
"Grinding It Out: The Making of McDonalds" is a fascinating read for anyone interested in the history of the fast food industry. Ray Kroc's tenacity and innovative way of thinking are admirable qualities that shine throughout the book. This book is perfect for those seeking to understand the behind-the-scenes workings of the fast food giant and how it all began.
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