Beam, Straight Up : The Bold Story of the First Family of Bourbon
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Bourbon, from the family who made it.
This book provides a unique, insider look at the history of the Beam family and their role in the bourbon industry, making it a great read for those interested in the history and traditions of American whiskey. Fred Noe's personal journey from the bottling line to bourbon ambassador and his valuable insights into growing and maintaining a revered brand offers readers invaluable business perspectives. The book also features simple bourbon-making primers, cocktail and food recipes, which make it an engaging and informative read for those wishing to walk in the shoes of a bourbon maker.
Beam, Straight Up : The Bold Story of the First Family of Bourbon
Regular price
- Unit price
- / per
Description
An insider's look at the Jim Beam brand, from a 7th generation Master DistillerWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, "Beam, Straight Up" is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.- Includes details of Fred Noe's life on the road, spreading the bourbon gospel- Describes Fred's journey to becoming the face of one of America's most iconic brands- Shares a simple primer on how bourbon is made- Offers cocktail and food recipesFor anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, "Beam, Straight Up" will detail the family business, and its role in helping to shape it.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Bourbon, from the family who made it.
This book provides a unique, insider look at the history of the Beam family and their role in the bourbon industry, making it a great read for those interested in the history and traditions of American whiskey. Fred Noe's personal journey from the bottling line to bourbon ambassador and his valuable insights into growing and maintaining a revered brand offers readers invaluable business perspectives. The book also features simple bourbon-making primers, cocktail and food recipes, which make it an engaging and informative read for those wishing to walk in the shoes of a bourbon maker.
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