{"product_id":"style-guide-1","title":"Style Guide","description":"Clear writing is the key to clear thinking, and The Economist's Style Guide explains how to write in a way that is readily understandable. It urges you to think about what you want to say, then say it as simply as possible. Readers are primarily interested in what you are saying, so avoid long scene-setting and background and instead engage them with fresh, unpretentious language. Read your writing several times and edit ruthlessly, cutting anything superfluous. Unadorned, unfussy prose is usually all you need. Do not be stuffy; use everyday speech, not the language of spokesmen, lawyers, or bureaucrats. Do not be hectoring or arrogant. Do not boast about having predicted something or having a scoop, as that is more likely to bore or irritate. Do not be too chatty or didactic. Avoid sentences that begin with 'Compare', 'Consider', 'Expect', 'Imagine', 'Remember', or 'Take'. Simple sentences help achieve lucidity. Author: The Economist. Publisher: Wiley. Publication Date: 2010.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":52846685913369,"sku":"PE1421.S75 2010","price":11.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":52846685946137,"sku":"PE1421.S75 2010","price":10.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":52846685978905,"sku":"PE1421.S75 2010","price":9.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":52846686011673,"sku":"PE1421.S75 2010","price":8.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/1846681758.01.LZZZZZZZ.jpg?v=1784290782","url":"https:\/\/thryft.asia\/products\/style-guide-1","provider":"Thryft","version":"1.0","type":"link"}