{"product_id":"mastering-the-dynamics-of-innovation-how-companies-can-seize-opportunities-in-the-face-of-technological-change","title":"Mastering The Dynamics Of Innovation - How Companies Can Seize Opportunities In The Face Of Technological Change","description":"The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. \"The most valuable book I've read in years. . . . The analysis is brilliant.\"--Tom Peters. Available August 1996.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39455416189009,"sku":"HD58.8","price":5.06,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39455416221777,"sku":"HD58.8","price":4.06,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39455416254545,"sku":"HD58.8","price":3.65,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39455416287313,"sku":"HD58.8","price":3.24,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/1147133.jpg?v=1717776247","url":"https:\/\/thryft.asia\/products\/mastering-the-dynamics-of-innovation-how-companies-can-seize-opportunities-in-the-face-of-technological-change","provider":"Thryft","version":"1.0","type":"link"}