{"product_id":"managing-customer-value-one-stage-at-a-time","title":"Managing Customer Value: One Stage at a Time","description":"This book is written for students and professionals with some exposure to marketing. It introduces the key marketing principles that govern interactions between consumers and the goods and services offered to them, shows how these principles illuminate the consumer decision-making process, and applies this knowledge to micro-marketing tactics. Rather than applying mass marketing to a broad group of consumers, the book aims to capture the right consumer at the right time by gaining a deep understanding of purchasing behavior as consumers progress through the stages of affiliation with a product or service. These stages reflect thoughts, experiences, and feelings that accompany a purchase decision, with micro-marketing as the overarching unifying approach.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":52346858209561,"sku":"HF5415.5.S67 2010","price":13.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":52346858242329,"sku":"HF5415.5.S67 2010","price":11.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":52346858275097,"sku":"HF5415.5.S67 2010","price":10.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":52346858307865,"sku":"HF5415.5.S67 2010","price":9.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/11038201.jpg?v=1777988173","url":"https:\/\/thryft.asia\/products\/managing-customer-value-one-stage-at-a-time","provider":"Thryft","version":"1.0","type":"link"}