{"product_id":"how-brands-grow-part-2-emerging-markets-services-durables-new-and-luxury-brands","title":"How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands","description":"How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about the fundamentals of buying behavior and brand performance—fundamentals that provide a consistent roadmap for growth and more effective marketing. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand’s Distinctive Assets, and a framework to underpin your brand’s Physical Availability strategy. Learn practical insights such as smart ways to look at word-of-mouth and the kinds of advertising needed to attract new brand buyers. This book is essential for marketers working in emerging markets, services, durables, and luxury categories, with evidence that challenges conventional wisdom about growing brands in these markets. If you’ve ever wondered whether word-of-mouth has more impact in China, whether luxury brands break all the rules of marketing, or whether online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it’s time to move to the next level of marketing. And if you haven’t, get ready — this book will change the way you think about marketing forever.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39920615522385,"sku":"HF5415.1255","price":13.9,"currency_code":"SGD","in_stock":true},{"title":"Very Good","offer_id":39920615555153,"sku":"HF5415.1255","price":11.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39920615587921,"sku":"HF5415.1255","price":10.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39920615620689,"sku":"HF5415.1255","price":9.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/26721079_e8ca5317-fc73-4e8d-aaa2-57d3f13a5fab.jpg?v=1783425910","url":"https:\/\/thryft.asia\/products\/how-brands-grow-part-2-emerging-markets-services-durables-new-and-luxury-brands","provider":"Thryft","version":"1.0","type":"link"}