{"product_id":"contagious-how-to-build-word-of-mouth-in-the-digital-age-1","title":"Contagious : How to Build Word of Mouth in the Digital Age","description":"Paperback. Pub Date :2014-01-16 256 English Simon \u0026amp; Schuster Why are some products and ideas talked about more than others Why do some articles make the most emailed list Why do some YouTube videos go viral Word- of-mouth. Whether through face-to-face conversations. emails from friends. or online product reviews. the information and opinions we get from others have a strong impact on our own behaviour. Indeed. word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth Its available to everyone.Whether youre a Fortune 500 company trying to increase sales. a corner restaurant trying to raise awareness. a non-profit trying to fight obesity. or a newb...","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39990210887761,"sku":"X469","price":8.04,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39990210920529,"sku":"X469","price":6.43,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39990210953297,"sku":"X469","price":5.79,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39990210986065,"sku":"X469","price":5.14,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/21063341.jpg?v=1717750879","url":"https:\/\/thryft.asia\/products\/contagious-how-to-build-word-of-mouth-in-the-digital-age-1","provider":"Thryft","version":"1.0","type":"link"}