{"product_id":"buzz","title":"Buzz","description":"Buzz is the most valuable marketing tool there is — and yet it's under-researched and overlooked as a way to reach customers. Building on The Anatomy of Buzz, this book explains why buzz matters, citing studies and real-world phenomena—from the iMac to Cold Mountain—that show consumer recommendations as the best form of advertising. Rosen draws on cutting-edge research and 100 new interviews with field leaders to show how to create buzz, with practical guidance from seeding the market to accelerating natural contagion. Essential reading for marketers—and anyone who wants to spread a message.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":52263866597657,"sku":"HF5827.95","price":13.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":52263866630425,"sku":"HF5827.95","price":11.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":52263866663193,"sku":"HF5827.95","price":10.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":52263866695961,"sku":"HF5827.95","price":9.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/11020083.jpg?v=1776951150","url":"https:\/\/thryft.asia\/products\/buzz","provider":"Thryft","version":"1.0","type":"link"}