For use as a supplement the main text in marketing management, principles of marketing, and marketing strategy courses.

The Marketing Plan Handbook guides students through the complete development of a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software bundled with the text helps students create practical plans, and allows them to critique sample marketing plans that serve as models for their own plans.

Author: Marian Burk Wood
Format: Paperback
Number of Pages: 216
Publisher: Pearson Education (US)
Publication Date: 28 Dec 2004

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