The Bright Stuff is an excellent read for businesses struggling to integrate digital innovation in their existing setup. The book offers a framework for establishing a business model that combines established business capabilities with nimble startups' agility. With detailed case studies of successful businesses like GM, Amazon, and Charles Schwab, the book provides a wealth of information on how to emerge as a leader in the emerging marketplace. It is a must-read for those seeking to keep pace with rapidly changing industries.

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The real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business. But how do you make a mammoth run like a gazelle? The Bright Stuff shares with you the secrets of successful innovation so that you can learn the skills and attitudes of the digital economy innovators.

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