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Meatball Sundae: How New Marketing Is Transforming the Business World (And How to Thrive in It)

by Seth Godin
$30.90
Meatball Sundae: How New Marketing Is Transforming the Business World (And How to Thrive in It)
Meatball Sundae: How New Marketing Is Transforming the Business World (And How to Thrive in It)

Marketing evolution dissected; thrive in modernity.

If you're feeling lost in the sea of today's marketing trends, "Meatball Sundae" could be your lighthouse. Seth Godin has a knack for unraveling the complexities of modern marketing, explaining why traditional strategies mixed with new technologies often fail. It's a compelling read that could give you that 'aha!' moment, helping you align your business practices with the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Meatball Sundae: How New Marketing Is Transforming the Business World (And How to Thrive in It)

by Seth Godin
$30.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780749928315
Authors: Seth Godin
Publisher: Piatkus Books
Date of Publication: 2008-01-01
Format: Hardcover
Related Collections: Sociology, Business, Personal Development
Related Topics: Management, Leadership, Self Help, Personal Development, Business, Leadership, Writing, Personal Development
Goodreads rating: 3.72
(rated by 2407 readers)

Description

A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations face is that they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
 

Marketing evolution dissected; thrive in modernity.

If you're feeling lost in the sea of today's marketing trends, "Meatball Sundae" could be your lighthouse. Seth Godin has a knack for unraveling the complexities of modern marketing, explaining why traditional strategies mixed with new technologies often fail. It's a compelling read that could give you that 'aha!' moment, helping you align your business practices with the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.