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Authors: Sophie-Charlotte Moatti, Sc Moatti


That person slumped over her cell phone is disengaged, isolated, lost in
her own little world, right? Wrong, says SC Moatti. She's highly engaged--
she's having a text conversation with a friend in Europe, playing a game
with another, and looking for a good place to go to dinner with a third.
Mobile technology has become such an integral part of how we interact that
for many people losing a cell phone is like losing a limb. And the most
successful mobile apps that are precisely those that enhance and multiply
the frequency and power of our real-world interactions. Moatti--a
technologist and industry insider--says these kinds of mobile apps adhere
to three universal principles: they must have a simple design, enable the
user to personalize them, and be continually improved by their makers
through relentless attention to analytics. She uses examples from a host of
great mobile app creators--Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia,
WhatsApp, and more--to demonstrate how it's done. Even as technology
evolves and smartphones are replaced by smaller mobile devices such as
watches and contact lenses, these three principles will remain evergreen.
The market is full of how-to books for creating apps, but no works examine
what qualities make for great mobile products. Until now.

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