Recommended for managers navigating global markets. This book presents a unique view of global competition, emphasizing the importance of understanding Triad markets intimately. The author provides practical suggestions for becoming a Triad insider and warns companies of the dangers of destructive trade wars. A recommended read for corporate planners!

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Argues that successful corporations of the future must become insiders in the economies of Europe, Japan, and the United States, and describes the advantages of international joint ventures

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