Desperately Seeking the Audience is an insightful critique of the television industry's rampant pursuit of its audience, seen through the lens of Foucault's theory of power and knowledge. Ien Ang's ethnographic approach delivers a fresh perspective on the active role of television viewers, challenging conventional assumptions and throwing new light on our television culture. This book is ideal for those who are interested in understanding the complexities of the television industry and how it shapes our perceptions of the world.

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Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.

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