This book is perfect for PR practitioners who want to improve their writing skills, especially in the realm of traditional and social media. It offers practical tips on how to write effectively and avoid common mistakes, such as using jargon and cliches. The book also covers important legal considerations and provides guidance on editing and producing good text design and layout. Overall, it is a valuable resource for anyone who wants to communicate more effectively in the public relations field.

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Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

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