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Leading Digital: Turning Technology Into Business Transformation

by Andrew McAfee, George Westerman, Didier Bonnet
$20.90
Compare to estimated retail price: S$41.38  

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Leading Digital: Turning Technology Into Business Transformation
Leading Digital: Turning Technology Into Business Transformation

Transformative insights for industry-wide digital mastery.

Imagine you're steering your traditional business through a digital storm and need a seasoned captain's insights—that's where "Leading Digital" comes in. It's a treasure map for leaders of established companies who wish to navigate towards digital prowess. The authors bridge the gap between Silicon Valley's disruptors and mainstream industries, offering a playbook that could make the digital transformation less daunting and more actionable. It's about gaining a competitive edge in a tech-driven marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Leading Digital: Turning Technology Into Business Transformation

by Andrew McAfee, George Westerman, Didier Bonnet
$20.90
Compare to estimated retail price: S$41.38  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781625272478
Authors: Andrew McAfee, George Westerman, Didier Bonnet
Publisher: Harvard Business Review Press
Date of Publication: 2014-10-14
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Technology, Management, Leadership
Goodreads rating: 3.86
(rated by 791 readers)

Description

Become a Digital Master—No Matter What Business You’re In. If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading
 

Transformative insights for industry-wide digital mastery.

Imagine you're steering your traditional business through a digital storm and need a seasoned captain's insights—that's where "Leading Digital" comes in. It's a treasure map for leaders of established companies who wish to navigate towards digital prowess. The authors bridge the gap between Silicon Valley's disruptors and mainstream industries, offering a playbook that could make the digital transformation less daunting and more actionable. It's about gaining a competitive edge in a tech-driven marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.