Free delivery on all orders above $30
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Focus: The Future of Your Company Depends on It

by Al Ries
$5.90
Focus: The Future of Your Company Depends on It
Focus: The Future of Your Company Depends on It

Firm success through strategic product focus.

If you're feeling like your company's efforts are spread thin and the market's pressure is mounting, 'Focus' by Al Ries could be the game-changer you need. He takes a hard look at the power of specialization, solidifying your brand in the customer's psyche. By leaning into case studies and sharp insights, you'll find clarity on how to streamline your business offerings and possibly dominate your industry. For anyone intrigued by market differentiation or worried about brand dilution, this read is likely to resonate with you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Focus: The Future of Your Company Depends on It

by Al Ries
$5.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

Special Offer

Buy 3, Get Another Free On All Items Under S$10 Storewide

Discount applied automatically when you add them to your cart.

ISBN: 9780887307645
Authors: Al Ries
Publisher: Harperbusiness
Date of Publication: 1996-01-01
Format: Hardcover
Related Collections: Business, Personal Development, Economics
Related Topics: Personal Development, Management, Productivity, Leadership, Entrepreneurship, Business, Personal Development, Leadership, Productivity
Goodreads rating: 4.01
(rated by 772 readers)

Description

The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas.
 

Firm success through strategic product focus.

If you're feeling like your company's efforts are spread thin and the market's pressure is mounting, 'Focus' by Al Ries could be the game-changer you need. He takes a hard look at the power of specialization, solidifying your brand in the customer's psyche. By leaning into case studies and sharp insights, you'll find clarity on how to streamline your business offerings and possibly dominate your industry. For anyone intrigued by market differentiation or worried about brand dilution, this read is likely to resonate with you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.