Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

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Microcredit pioneer's blueprint for altruistic capitalism.

If you're someone who believes that economic systems should work towards bettering humanity, "Building Social Business" by Muhammad Yunus is a compelling read for you. Yunus beautifully merges the pragmatism of business with the heart of social change, offering not just inspiring anecdotes but a compelling argument for a reimagined capitalism that really solves problems rather than creating them. It's a visionary book that speaks to entrepreneurs and idealists alike, urging them to consider wealth creation that also heals and builds communities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Regular price $9.90
Unit price
per
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ISBN: 9781586489564
Authors: Muhammad Yunus
Publisher: PublicAffairs
Date of Publication: 2011-05-10
Format: Paperback
Related Collections: Politics, Business, Economics, Sociology
Goodreads rating: 3.98
(rated by 1895 readers)

Description

The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
 

Microcredit pioneer's blueprint for altruistic capitalism.

If you're someone who believes that economic systems should work towards bettering humanity, "Building Social Business" by Muhammad Yunus is a compelling read for you. Yunus beautifully merges the pragmatism of business with the heart of social change, offering not just inspiring anecdotes but a compelling argument for a reimagined capitalism that really solves problems rather than creating them. It's a visionary book that speaks to entrepreneurs and idealists alike, urging them to consider wealth creation that also heals and builds communities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.