You, Inc. is a must-read for anyone who wants to learn how to thrive in business. Written by Harry Beckwith and Christine Clifford Beckwith, the book offers practical tips, humorous anecdotes, and insights based on the authors' thirty years of selling experience. One of the book's most unique features is its emphasis on personal branding, teaching readers how to make themselves the most important component of any sale.

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You, Inc. is based on the premise that each of us is founder, CEO, and 100% stockholder in our own company — You, Inc. The 10 principles in this book will empower you to think and act like a well-run, highly profitable corporation.By learning and applying the 10 simple principles in this book, you will become more valuable in virtually every phase of your life. And as your value increases, you will become more secure in your job… more productive in your business… more vital to your friends and family… and more fulfilled in your personal and professional life.The 10 Principles of You, Inc. will show you how to:~ Take Responsibility- Take control of your life~ Dare to Dream - Dreams are the blueprints of success~ Power of Belief - Re-program yourself with I CAN thinking~ Courage to Take Action - Small actions yield big results~ Attitude is Everything - Confirm that you are what you think~ Develop Productive Habits - Encourage you to replace bad habits with good ones~ Manage Your Emotions - Run your emotions, so your emotions don’t run you~ Prepare for Success - Read books, Attend Seminars & Associate with winners~ Balance Your Life - ”Five F’s”: Faith, Family, Friends, Fitness & Finances~ Change…or Be Changed - Make change work FOR you, instead of against you

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