The Art of Choosing would be a good read for anyone looking to gain insight into the psychology of decision making. Sheena Iyengar's research concludes that the choices we make are not only determined by our personal preferences but also by our cultural backgrounds and the environment we live in. Readers will find the book informative, thought-provoking, and relevant in our ever-changing world.

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• Financial Times Business Book of the Year Nominee for Shortlist (2010)

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

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