website

Your cart

Your cart is empty

Influence: Science and Practice is a must-read for anyone interested in the art of persuasion. Cialdini explains the psychology of compliance in a way that is both informative and entertaining, drawing from his own experiences in the business world. His categorization of compliance techniques into six categories makes it easy to understand and apply the principles in real-life situations. Readers will gain valuable insights into why people say "yes" and how to influence them effectively.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Influence : Science and Practice

ISBN: 9780205609994
Estimated First-hand Retail Price: $56.05
Publisher: Pearson
Date of Publication: 2008-07-29
Format: Paperback
Regular price Our price:   $9.90
Unit price
per 
Goodreads rating 4.21
(152287)

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Availability
 
Add to Wishlist View Wishlist

Influence: Science and Practice is a must-read for anyone interested in the art of persuasion. Cialdini explains the psychology of compliance in a way that is both informative and entertaining, drawing from his own experiences in the business world. His categorization of compliance techniques into six categories makes it easy to understand and apply the principles in real-life situations. Readers will gain valuable insights into why people say "yes" and how to influence them effectively.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.