This book provides a comprehensive guide for multi-national corporations seeking to expand into China and India. With a focus on the four strategic realities unique to these countries, the book encourages companies to look beyond short-sighted cost-cutting measures. The authors provide insightful analysis of the competition for resources in China and India, and offer actionable strategies for companies seeking to emerge as global players in this rapidly changing landscape. Highly recommended for business leaders seeking to navigate the complexities of global expansion in the 21st century.

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This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

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