Recommendation: Successful Large Account Management by Miller and Robert B provides a comprehensive guide to managing critical business relationships and implementing Large Account Management Process (LAMP) techniques. This book is ideal for business professionals looking to improve their account management skills and secure their most important accounts. The book covers a range of topics, including strategic planning, relationship building, and customer retention. The comprehensive approach and practical advice make this book highly recommended for those looking to achieve success in the field of account management.

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Most companies depend on a handful of crucial clients for at least half of their revenues. To improve these critical business relationships, this dynamic book explains Large Account Management Process (LAMP) techniques that will make sure readers keep their most important accounts.

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