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If you're looking for insights on how to build a brand that resonates in the digital age, "branding@thedigitalage" is an essential read. Drawing on the expertise of branding consultants and experts from major companies like Microsoft, McDonald's, and Pepsi-Cola, this book offers practical strategies for creating and presenting a compelling brand online. With an eye toward the future of e-branding, the book is a valuable resource for anyone looking to establish a strong digital presence.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
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branding@thedigitalage

ISBN: 9780333947692
Estimated First-hand Retail Price: $116.77
Publisher: Palgrave Macmillan
Date of Publication: 2001-09-14
Format: Hardcover
Regular price Our price:   $2.00 52% off
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Goodreads rating 3.71
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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If you're looking for insights on how to build a brand that resonates in the digital age, "branding@thedigitalage" is an essential read. Drawing on the expertise of branding consultants and experts from major companies like Microsoft, McDonald's, and Pepsi-Cola, this book offers practical strategies for creating and presenting a compelling brand online. With an eye toward the future of e-branding, the book is a valuable resource for anyone looking to establish a strong digital presence.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.