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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

by John Michael Morgan
$14.90
Compare to estimated retail price: S$31.29  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Transformative branding insights beyond conventional noise.

If you're feeling lost in the sea of similar brands and eager to carve out a distinct space for your business, 'Brand Against the Machine' is the compass you need. John Michael Morgan handholds you through eschewing worn-out corporate branding tactics, offering actionable strategies to craft a brand with a magnetic personality. This book is tailored for the disruptors, those ready to embrace their uniqueness and translate it into a brand that resonates and is remembered.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

by John Michael Morgan
$14.90
Compare to estimated retail price: S$31.29  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781118103524
Authors: John Michael Morgan
Publisher: Wiley
Date of Publication: 2011-11-22
Format: Hardcover
Related Collections: Business
Related Topics: Entrepreneurship
Goodreads rating: 3.78
(rated by 227 readers)

Description

Ditch traditional corporate branding to create a powerful, recognizable brand. Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider. The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you. Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
 

Transformative branding insights beyond conventional noise.

If you're feeling lost in the sea of similar brands and eager to carve out a distinct space for your business, 'Brand Against the Machine' is the compass you need. John Michael Morgan handholds you through eschewing worn-out corporate branding tactics, offering actionable strategies to craft a brand with a magnetic personality. This book is tailored for the disruptors, those ready to embrace their uniqueness and translate it into a brand that resonates and is remembered.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.