The Tipping Point is a must-read for anyone who wants to understand how ideas and trends spread and cause change in society. With examples ranging from the sudden popularity of Hush Puppies shoes to the reduction of crime rates in New York City, Gladwell presents a compelling argument for the power of the tipping point. Readers will enjoy the concise, elegant writing style and the fascinating insights into social dynamics that can lead to rapid change.

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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