The Big Book of New Design Ideas could be a great resource for anyone seeking inspiration for their creative projects. The book features a variety of works by top creative people, each selected for their potential to trigger unique ideas in the reader's mind. In particular, the logo section showcases different techniques to spark creativity. If you're looking for a book to help jumpstart your creative process, this one should definitely be on your shelf!

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How do creative people create?Where do they get their ideas?For many, "brainstorm" sessions are a starting point. But huge numbers of creative people go through creative annuals or other books showing large amounts of work by top creative people. (Author David Carter calls this process "solitary brainstorming.") The Big Book of New Design Ideas was created for this specific purpose. Each piece was selected based on its potential to trigger an idea in the mind of the reader. Look at the logo you'll see a lot of different techniques there. Suddenly, you see a logo that "triggers" an idea. And that idea may have nothing at all to do with the one you just saw. That's pretty much how this book works. For everybody who uses the works of others to inspire their own ideas, this book is the one that should be on the shelf.

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