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Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Analysts suggest that retailers have four key weapons in their fight to survive and win in their highly competitive logistical strength, brand power, customer service and store environment. This book explores how retailers use graphics in particular to build and maintain a brand profile, support customer services and integrate with the whole store experience. Using examples of different types of retail graphics and case studies from a diverse spectrum of retail sectors, the book explores how graphics are used in an extremely diverse and highly creative manner. Featuring the work of some of the best designers from around the world, Retail Graphics will inspire retailers, designers and students alike, as well as anyone interested in this fascinating area of the retail world. It has been designed as a stimulating introduction to those new to the subject and as a thought-provoking inspiration to those already working in the discipline.

Retail Graphics

ISBN: 9782880467661
Authors: Giles Calver
Publisher: Rotovision
Date of Publication: 2003-01-01
Format: Paperback
Regular price Our price:   $4.48
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Goodreads rating 4.33
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Analysts suggest that retailers have four key weapons in their fight to survive and win in their highly competitive logistical strength, brand power, customer service and store environment. This book explores how retailers use graphics in particular to build and maintain a brand profile, support customer services and integrate with the whole store experience. Using examples of different types of retail graphics and case studies from a diverse spectrum of retail sectors, the book explores how graphics are used in an extremely diverse and highly creative manner. Featuring the work of some of the best designers from around the world, Retail Graphics will inspire retailers, designers and students alike, as well as anyone interested in this fascinating area of the retail world. It has been designed as a stimulating introduction to those new to the subject and as a thought-provoking inspiration to those already working in the discipline.