Great Package Design could be a good read for entrepreneurs and small business owners who are looking to establish a brand image. The book provides an in-depth analysis of international package design, containing innovative and contemporary design solutions for various types of products such as cosmetics, food, and books. With interviews and portfolios of noted package designers, this book is an excellent source of inspiration for those who are looking to create a brand identity that stands out from competitors.

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Great Package: Design Creating the Competitive Edge explores the world of international package design, including the most innovative, contemporary, artistic design solutions. D. K. Holland showcases the very best new international designs from cosmetics, foods, products, books, record albums, and in-store packages and packaging system. Wrapping papers, gourmet jams and jellies, toys and games, gifts and candy, industrial products, are all displayed in Great Package Design. Also included are interviews with and portfolios from noted package designers Paula Scher, Charles S. Anderson, Landor Associates, Mary Lewis, and Robert Valentine. -- Midwest Book Review

Author: D. K. Holland
Format: Hardback
Number of Pages: 191
Publisher: Taylor & Francis Inc
Publication Date: 01 Jan 1996

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